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Internet Franchise with a solution; Million-dollars training.Internet Franchise with a solution; Million-dollars training. |
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| This is to show you how these hundreds of the keywords and headlines of advertising can be used to overcome the obstacle of advertising Attention A successful business is depended on 20% of it’s product and 80% of it’s advertising. 80% of the job of a successful marketing advertising is done by the headline. Benefits mean headlines when you do advertising to promote your product or services. Your ads will not work effectively until you identify your customers. As such, it is more important to find a starving market than a superb product. A) Purpose of advertising The goal of advertising is to “get people to act” You advertised for one reason: to make money. Your advertising copy has one job to do: to sell, sell, and sell! Think about how usually you deal with the “junk mails”. Trash! Trash! Trash! 99% of Email advertising campaigns are ended up in the garbage before you even open them. Your customers don’t care how smart you are. They only care about your product or service can do for them. Starting to advertise your product is the first step that you can build a relationship with your customers. Also, that means you have to build a trust in between you and your prospects. B) That is most business have done More than 80% of the advertising on the market follows the objective of “image advertising”. They try to build a long lasting impression on the reader. For example, such as people say “get me a Kleenex” even though they use “Puff”. Using a photo copier but they always say “xeorex” a copy. Image advertising involves massive amounts of money. Repeat the message in front of customers over and over again. Therefore, it is not for a small business or Direct Response advertiser with a limited advertising budget. Over 95% of small business have a limited or closed to nil advertising budgets. “Image advertising” is out of their reach and out of the question. C) Examples of the most powerful tools 1) Headlines help your online advertising campaign Headlines help you to advertise your product. This will save you a lot of your time and energy. Try them; test them and retest them on different segment of your targeted market. Keep your advertising campaign going. Customers will come and the same with your profit. a) Powerful headlines are:
b) For Formula to write headlines, refer to Report#2 of the Eight Marketing Report Program. For another 100 headlines or keywords, refer to Report #2 of the Eight Marketing Report Program. 2) Keywords help you to build a successful headline The most fundamental elements of any headline are keywords. Choice of Keywords It is critical to the success of your advertising campaign. If you choose the right keywords, you are on the way to your promotion success. By choosing the wrong keywords, you may be defeated despite your efforts. a) Keywords are terms or short phrases that successfully describe your company, products or services. For example, Keywords for a Porsche headline are,
b) Guidelines to assist you to select effective keywords for your headlines Start with specific keywords that will increase your companies’ popularity. Use keyword phrases, which allow you to provide a more specific target by which someone can locate your website such as “computer sale” or more specific – “Intel Pentium 4 sale”. Allow these resources to drive your selection For example, · The goal of your business · The characteristics of your products or services · Your mission statement · The mindset of your typical customers 3) Headlines use Powerful action words and phrases Successful advertising copywriters rely upon an assortment of keywords and phrases that prompt readers to buy. They have a collection of words that sell. a) “FREE” is the #1 “grabber” that always gets attention. This is a lot variations using FREE. · Free gift · Free of charge · Absolutely Free · Giving away Free · Yours Free · Claims your Free · Call for Free · Yours Free just for information responding b) Other “grabbers” include, · How to · Attention · New · Easy · Money · Limited time · It is time for · Win · Cash · Secret c) Words and phrases are needed to communicate benefits, value, or appeal of your product or service · Take it anywhere · Foolproof · Ready to use · Eliminate the need for · Irresistible · Invaluable · Don’t_ without it · A full line of · The one and only · Genuine · Tested · Built in · Convenient · The answer is your d) Words and phrases those make your product or service stand out · Homemade · Made to order · Enriched · Just released · Innovative · No nonsense · Durable · Fast acting · Does more with less · The finest · All natural · No two alike · The top e) The right “call to action” words increase responses · Don’t wait any longer · Act now · Don’t miss out · Don’t hesitate · Now is the best time · Make your choice now · It is up to up f) An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action · Send no money · No strings attached · Lift warranty · 30 days Free trial · No down payment · Try it foe a week, if you keep it, pay only $ 4) Check points and reminders to create headlines These are: a) Use a headline that promises a huge benefit b) Make headline, subhead, and opening short and to the point c) Use a headline that selects prospects d) Mention your offer immediately i.e. free info re:xxx to your prospects e) Offer something of value f) Short (words, sentences, and paragraphs) g) Educate your prospects h) Use questions to get reader involved i) Be specific; give details and facts j) Use action words to build emotion k) Use testimonials and quotes l) Guarantee. This gives the buyer a sense of control For more keywords and headlines refer to the Offline Marketing Report program. http://www.imsp2000.com 5) Develop a unique selling proposition For a long term profitability and customer retention, develop your unique selling proposition. You should have a clear focus to who you are going to serve in market place. Once, you develop a unique selling proposition. This is a strategic theme, image, and market identity of your company. Whenever a customer needs your product or service, your USP should immediately bring your name to mind. People need to know what you represent in a market place, what make you special and why they should do business with you. Some general USP might include: · Broad selection · Speedy service · “Top quality” product · Service above and beyond basic Examples of one of outstanding USP Convenience: “Most Dentists offer Two types of Fillings”. Dr. XXX allows you to choose from XXX types of fillings, and the procedure can be done in one afternoon or conveniently scheduled over several evenings or weekends-whichever is most convenient to your schedule, your budget, and your dental needs. For details, refer to the Offline Marketing Report Program D) Conclusion It will pay great dividends to spend a little extra time identifying those low cost, high perceived value extras related to service, follow up, and image that make you stand out. Good luck. Using the above tools and strategies will improve your sale dramatically. Come back again or subscribe your weekly letters for more freebies.
Latest edition July 13, 2005 | ||||||||
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